"It's a good thing", as Martha Stewart once quipped, in her approval of a product or service or thing.
Viral marketing and viral advertising are "buzzwords" referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. (source: Wikipedia)
Online Game Update
One effect form of Viral Marketing is leveraging the social networks, such as Facebook, or Twitter, to promote your online marketing and drive awareness and traffic to your website, and subsequently, through the front door of your business establishment. It is a method of connecting directly with your targeted audience to communicate information, news, and advertisements.
An Example, if you please...
In this down economy, small businesses are struggling to keep customers buying, and even more difficult to increase their customer base. Let's take a look at a small business, and how leveraging Viral Networking can help increase both return business and new business.
By using Viral marketing methodology in the design of the website, the visitor is drawn to the small familiar icon with an action-item request to "like" the article they are are reading. By "liking" the article, in this example, the visitor's Facebook status is updated with a line of text showing that they "Like" this article, and displays a link to the website's page where others can locate the article.
A look at the profile page, shows the results:
The advantages of Viral Networking in this use, are tremendous! First and foremost, the power of Viral Networking shows that if a Facebook user posts a link or makes a "LIKE" about something, it's an invitation for their connections or "friends" to view it, and chances are pretty good that they will want to know what that "Like" is about, and subsequently, click on the link which brings them right to the website. "Like" pages have become a very important form of creating new visitors, as well as maintaining recurring visitors to their website.
Back-Linking for "Juicy Juice"
In the SEO world, this is known as "back-linking", which is proven to become a valuable form of gaining 'respect' from the major search engines. Back-linking goes like this; Google looks at a website and looks through it's massive data archives to see if there are any other websites who "respect" this website with their links to it. The more links to this website found, the more "respect" or credibility that website has as resource or form of authority on a topic, or information. The more links, the more people like, and if people like, Google likes, and the rankings for the website increases in form of returns in search queries that match the content of the website. As Martha puts it "Its' a good thing!"
So now, step back and look at the bigger picture. A small business owner needs to increase foot traffic into his establishment. He posts big signs on his windows saying "Free Beer on Friday Nights!". Despite the fact that he's giving away free product, he sees little increase in traffic on those nights, and is becoming frustrated.
He calls his Guru, and says "Hey Guru, I want to advertise my Friday night Free beer special on my website so I can pack in my club on Friday nights. Post it on my website, please."
"Sure thing Mr. Customer" says Guru. "But I can do one better for you. Posting it on your website is just another way of hanging a poster in your window. If no one sees it, it's useless. Let's put it on the website, and use Viral Networking to post it in several other places too, so more people will see it, and when they share it, even more people will see it."
You can do that?
"You can do that?" queried Mr. Customer.
"Of course, Mr. Customer! That's why I'm your Guru." proudly grins The Guru.
Before he knows it, Mr. Customer is beginning to see a noticeable increase in traffic coming into the establishment on Friday and Saturday nights, so he decides to leverage the Viral Networking for other areas of his business, promoting his lunch specials, and Wednesday night Party specials, and Sunday football.
That once lonely club, struggling to get foot-traffic through his front door, is now a regular hot-spot for the area, and his business continues to increase with new prospective customers every day, all thanks to the power of Viral Networking.
"Its a good thing" - Catch it!
Viral Networking
Scott Fleming is CEO of Music City Guru, based in Nashville, TN. An affordable Website Development company and Hosting Services provider.
Additional informational articles can be found at http://www.musiccityguru.com
Please call us at 615-541-9327
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